Saturday, September 18, 2010

BRING BACK THAT WARM ANALOG SOUND


Have you ever wondered why vinyl records sound so great? There are some factors that contribute to a great classic record. One is that its sonically done in analog and you cant argue that in the 60's and the 70's some of the best sounding albums were recorded in analog.

In today’s musical climate, where heavily produced pop songs dominate the charts and airwaves, Digital equipment makes things faster, which can cut down on studio costs the main appeal of digital is it’s quick and easy to edit. But for a lot of people the faster editing capabilities of digital tend to outweigh the fact that the recordings themselves lack the character hence digital takes the soul of an artist.

Some bands and hip hop groups are now going against the grain and trying to replicate the classic sounds from the early 60s through the 70s bands like The Aggrolites, Sharon Jones and The Dap Kings, The New Mastersounds and People Under The Stairs their records drips with a warmth and spontaneity rarely found since the golden days of Muscle Shoals and Stax. If you think those bands are retro think again they are just bringing back the soul that was lost in the process when digital took over.

One particular person that is championing the analog sound is Liam Watson, owner of Toe Rag Studios, The studio began in 1991 the idea is to build a studio like it was in the 60s with all the analog stuff and vintage music instruments. Nostalgia perhaps? Maybe not He isn’t interested in what’s trendy, his techniques reflect the sounds of the 60s and 70s and haven’t changed since.Toe Rag along with a bunch of analog studios the likes of Tardis, Akron Analog & Echo Mountain is unusual in that it specializes in recording in the traditional, old-fashioned way that just goes to show that you can't mess with old school. In the sea full of sewage Toe Rag Studios smell like roses.